Coronavirus Puts Spotlight on Infection Control at Facilities for Seniors

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We have more articles coming from the Content Staff. This and the next article feature thoughts about coronavirus best practices.

For physical therapists, networking has long been a key to finding employment and building a client base, but with the coronavirus pandemic raging, group gatherings, eating out and handshakes are strictly verboten.

Fortunately, modern technology such as Zoom, Skype and LinkedIn makes it easier to network without leaving your home, enabling therapists to create new relationships and strengthen existing ones even in times of social distancing. Here are some best practices from Forbes for networking from the home office.

● Put in the effort. If you want to be top of mind for prospective employers and clients, take advantage of opportunities to reach out, such as emails, social media, webinars and online group chats. Doing so will help you obtain new and updated information more easily since other opportunities, including conferences, happy hours and business travel, are unavailable. Joining an online forum is a great way to learn about new opportunities, offer and receive suggestions and make new connections.

● Stay connected and build goodwill. Even if you’re not currently looking for a job or to add clients, that could change in the future, and if it does, the actions you take today could position you for success. Share free resources from your business associations and employer if possible, and share updates on what you’re doing during the pandemic. Now is a great time to reconnect with former colleagues, classmates and neighbors whom you may not have spoken with for a while.

In addition, asking your clients and professional network if there’s a way you can be of service to them is a good way to stay connected. In the same vein, if there’s something you need from your connections, don’t be afraid to ask. Even if your professional network can’t help you, someone may direct you to a person who can. There’s a heightened sense of community in the air, so by helping and encouraging others, and being willing to accept help from others, we can deepen our existing relationships.



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