November 25, 2013 at 10:06 pm #5006Samuel_PTParticipant
If you have not noticed there is a huge growth of video on websites and blogs. Marketing your videos online is going to be the norm in getting your physical therapy business the awareness it needs.
I found a few good reasons why you should consider video marketing as part of your marketing mix to build awareness of your PT business.
Use Your Video To Get Your Message Viewed
Video is easy to watch. Your videos need to be informative and entertaining to get the full attention of your visitors.
Be Viewed As An Expert In Your Field.
Provide value and quality content and your visitors will view you as the expert in your field. They will return back to your site looking for more information and crown you as the go to person for everything related to your subject or topic.
Educate Your Website Visitors
Watching video is going to be easier for some of your site visitors if they prefer to absorb content through video. You can convey the same message in video as you would in text.
Put yourself in front of the camera and have your site visitors see your face. It lets them know you are a real person and you are not hiding behind a company name. People only buy from people they trust. Be honest and answer questions honestly with no hype or sale-zy pitch and it will be easy for your audience to make good decisions about you.
Get Quick And Immediate Access To Your Audience
Using sites like Youtube, Google or Yahoo video make it easy to reach your audience because of the amount of traffic they bring to their sites. Using relevant keyword tags in your titles and description can help you target your audience and bring users who are interested in your physical therapy business.
Creating online video is very cheap and inexpensive. I would suggest that all physical therapists who have a PT practice, product, service, or continuing education course put a little thought and effort into creating an online video for their business.
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